Webinars

COVID-19: The Initial Impact on Marketing

COVID-19 impacted consumer behavior and marketing performance in the residential industry. Discover the marketing ramifications of COVID-19 and learn how to adapt.

Moving Your Leasing Team Online

Prospects are not visiting communities during COVID-19, they are visiting your website. Learn how to take your leasing experience digital, from initial conversation to lease.

COVID-19 Email Strategies

Email performance is exceling during the health crisis. Uncover email strategies that top-performing communities are using during COVID-19.

Lead Gen + Digital Marketing Attribution

Online leads are more important than ever. Learn how to generate up to 82% more website leads and see the journey your leads take before converting and signing a lease.

Optimizing Your Google My Business Listings

Google My Business (GMB) listings are your path to the top of organic Google search results. Learn how your community can beat out local search competition with GMB.

Social Advertising During COVID-19

Facebook, Instagram, and YouTube ad performance are experiencing record growth. Discover how to create a lead-driven social strategy, fit for your community.

Retargeting + Lead Nurturing

Apartment seekers have a long journey to leasing. Learn how you can keep prospects warm and sign more leases with multifamily retargeting and nurture strategies.

Full-Funnel YouTube Strategies with Google

YouTube ads generate leads and leases at each stage of a prospects leasing journey. Uncover the right ad format, audiences, and bidding strategy to meet your goals.

Summer Leasing Trends During COVID-19

COVID-19 changed seasonal performance in the multifamily industry. See which channels are driving the most results and create a COVID-19 summer strategy.

Live Chat vs. Chat Bots

Your prospects expect instant answers. Learn how many leases communities lose to slow response times and uncover the right chat solution for your website.

Fall 2020 Marketing Panel

Jessica Hyatt and Melissa Ryan from Greystar, Amanda Warren from Merrill Gardens, and the Conversion Logix team discuss COVID marketing challenges and strategies for fall 2020.

Apartment Search Trends: Fall 2020

Discover how online search behavior has changed during the pandemic and what you can do to optimize your search marketing strategy this fall.

Winter Marketing Panel

Multifamily and senior living marketing leaders share winter marketing strategies during COVID and their approach to planning for Spring 2021.

Marketing Academy: Applying Your Analytics

Take a guided tour through Google’s new analytics platform, GA4 alongside the Conversion Logix team and Google representative, Nick Danford.

Apartment Marketing Strategies for Spring 2021

Video Advertising Opportunities in 2021

Lease-Up Marketing Strategies for 2021

Harness the Power of Facebook Advertising